Martin Wallace

Martin Wallace's work experience includes the following roles:

- EMEA Marketing Director at Captify® since 2022.

- UK Head of Marketing at LiveRamp from 2017 to 2021, where they were responsible for brand positioning, lead generation, event management, agency management, team management, website and content promotion, and budget management.

- Marketing Manager at Vuture in 2016, where they set up the global marketing function, managed the website redesign, and led prospect marketing campaigns and social media strategies.

- Marketing Manager at Innometrics from 2014 to 2016, where they designed and implemented marketing strategies, managed lead generation campaigns, improved lead quality, managed agency relationships, and produced ROI reports.

- Marketing and Brand Project Manager at escalla in 2014, where they worked on training solutions and partnerships.

- Marketing Manager and Senior Marketing Executive at Premier IT from 2008 to 2014, where they executed marketing plans, drove lead generation, managed stakeholders and suppliers, and handled various marketing activities.

- Freelance Google Analytics Consultant in 2013, where they provided assistance and advice on Google Analytics setup and reporting for a publishing company.

- Marketing/Business Development Executive at Nexus Open Systems from 2005 to 2008.

Martin Wallace completed a Mini MBA in Marketing from Marketing Week in 2021. In 2012, they obtained a Professional Diploma in Digital Metrics and Analytics from the Chartered Institute of Marketing. Martin holds a Bachelor of Arts degree in Business Economics with a focus on Marketing, Economics, and Business Management from the University of Exeter, which they completed between 2001 and 2004. Martin attended Leicester Grammar School from 1994 to 2001, but no specific degree or field of study was mentioned for this period. In terms of additional certifications, Martin became a Mental Health First Aider through Mental Health First Aid (MHFA) England in 2020. Martin also obtained a Marketo Certified Expert certification in 2018 and completed several LinkedIn courses, including Creating a Marketing Growth System, Top 10 Marketing Challenges, and Writing a Marketing Plan, all in 2016.