Mia Charette 🧲

Mia Charette is an accomplished marketing professional with extensive experience in demand generation and revenue marketing across various organizations. Currently serving as Vice President of Marketing at Capture Higher Ed, Mia has successfully developed and implemented company messaging, led go-to-market strategies, and executed key marketing functions. Previously, as Director of Revenue Marketing at Niche, Mia spearheaded multi-channel marketing strategies, significantly contributing to revenue growth and optimizing a $2M+ budget. Mia has held several leadership roles, including Director of Demand Generation, where a 30% year-over-year increase in marketing-sourced revenue was achieved, and at Harmonize, where impactful GTM campaigns generated substantial leads. With a foundation in content creation and social media marketing, Mia has a proven track record in driving results and brand visibility. An alumnus of Western New England University, Mia holds a Bachelor of Arts in Mass Communication & Journalism.