Sergio Collado

Sergio Collado is a seasoned digital marketing professional with extensive experience in managing comprehensive marketing strategies across various automotive brands. Currently serving as Digital Marketing Manager at CarShop UK since April 2021, Sergio oversees digital marketing strategy encompassing both organic and paid media, while collaborating with key departments. Previously, Sergio held the same title at Sandicliffe Motor Group, effectively promoting products across multiple dealerships and managing a dedicated marketing team. Earlier roles at Pendragon PLC included Digital Marketing Specialist and Executive, where Sergio contributed to the launch of CarStore and managed campaigns for a diverse portfolio of car brands. Sergio’s professional journey began with a trainee management position at Majestic Wine and an internship at Experian. Educationally, Sergio holds a double Bachelor's Degree in International Business from both Nottingham Business School and the University of Valencia.