Juan Luna

We believe that what’s good for our planet is good for business. Soon all companies will be expected to cut or eliminate their carbon emissions. Consumers, investors—and regulators—will demand it. Smart businesses understand the urgent need to act. And yet it can be confusing to chart the way forward. What’s the right path? Taking action should be easier. We understand these challenges because we’ve lived them ourselves as a trusted energy logistics partner pursuing paths to decarbonization in our own business. Our experience in the status quo informs our strategies in the transition to the net-zero economy. Our approach is pragmatic, we believe in progress over perfection. It’s not about doing everything—it’s about doing something, and we know how to start and when to scale. We’re CarbonBetter, a privately held firm that specializes in energy logistics, sustainability and decarbonization services, and clean energy and carbon offset project consulting. We chart a clear path for every organization to drive meaningful change in the transition to a net-zero economy—accelerating the societal shifts that will save our planet. We’re proud to be a certified minority-owned business.