Reid Yeoman

Reid Yeoman serves as the Chief Financial Officer at Digital Brands Group since October 2019, previously holding the CFO position at Hurley from December 2017 to September 2019. Prior to that, Reid Yeoman worked at Nike as Finance Director for Strategic Investments and Finance Manager for Global Business Planning from June 2015 to December 2017. Early career experience includes roles at Qualcomm Technology Licensing, University of California at San Diego, and Belshire Environmental Services, encompassing positions such as Staff Financial Analyst, Senior Analyst, and Project Manager. Reid Yeoman earned an MBA in International Business Strategy from UCLA Anderson School of Management (2010-2013) and a BA in Law & Society from UC Santa Barbara (2000-2004).