Cardiff is small business lender intent on transforming the digital lending vertical for the 21st century. We are a financial services leader with unparalleled industry-specific products and expertise. We maintain thousands of relationships with business owners, equipment dealers and manufacturers across the US who value our integrity, creativity and technology. Our product set includes commercial equipment financing and leasing, credit cards, merchant services, and insurance.



Credit

Insurance

Lending

Cardiff

William Stern

Alison Wieman

Michael van Asselt

José Manuel Cruz Vázquez

Mo Tehrani

This department manages the processes and strategies related to funding acquisition and coordination.

Funding Operations

This department oversees client relationships and drives revenue through strategic account management.

Sales Management

This department focuses on managing and advancing financial products and services for business clients.

Business Finance

This department manages financial analysis, budgeting, and leasing processes related to commercial operations.

Commercial Finance

This department oversees the strategic direction and management of the organization.

Executive Leadership

This department is responsible for developing and executing marketing strategies to promote products and manage public relations.

Cardiff

Org chart

Teams

Funding Operations

Sales Management

Business Finance

Commercial Finance

Executive Leadership

Marketing Department

Offices

Cardiff

Org chart

Teams

Funding Operations

Sales Management

Business Finance

Commercial Finance

Executive Leadership

Marketing Department

Offices

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