Roberto Martinez

Sales Manager/finance Director at Cardinale Automotive Group

Roberto Martinez is a seasoned automotive finance professional with extensive experience in leadership roles across multiple companies. Currently serving as Finance Director at Putnam Toyota & KIA since January 2023, Roberto oversees the finance department and is recognized as the highest grossing F&I on staff with excellent funding time. Prior to this role, Roberto was General Sales Manager at Mercedes-Benz of Marin, where responsibilities included managing vehicle sales, coordinating sales quotas with the General Manager, and ensuring customer satisfaction. As General Sales Manager at Hanlees Auto Group, Roberto successfully transformed underperforming dealerships, implementing new sales processes and staff training that significantly increased profitability. Earlier experience includes serving as Finance Director at DGDG, where Roberto ensured compliance with financial transactions and maintained high customer satisfaction scores.

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Livermore, United States

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Cardinale Automotive Group

“We Develop Outstanding Relationships Where Everybody Wins.” --The CardinaleWay In developing our founding commitment ( The CardinaleWay ), we selected key words that are as meaningful to you as they are to our mission. One of those is “relationship.” With every introduction, we are looking, not for a single transaction, but to “develop” a relationship with our customers…not just a good relationship, but an “outstanding” relationship that will outlast your car. Another key element is that “everybody wins”. In a time when most people believe winners create losers, we endeavor to satisfy everybody involved. It means knowing our product well and our customer even better. It means listening and caring and understanding that people buy their second-most expensive item from people they trust. Over forty years ago, we entered the automobile business driven by a passion for people, and recognizing cars as a “vehicle” for creating meaningful connections. We also understood that helping people select, purchase and finance one of the most important tools of your daily life is a valuable pursuit. Our priority is and has always been making sure your new or used-car buying experience is both satisfying and successful. Within the Cardinale Automotive Group, we know that satisfying a wide range of needs requires a diversity of quality cars. We offer new Acura, Audi, BMW, GMC, Harley Davidson, Hyundai, Mazda, Nissan, Toyota and Volkswagen cars, along with used cars, trucks and SUVs by top manufacturers. We look forward to developing an outstanding relationship with you.