Jim Wilson

Sr. Director, Digital Marketing Transformation And Customer Communications at Cardiovascular Systems

Jim Wilson has a diverse work experience spanning several industries. Jim began their career as a Senior Staff Engineer at Woodward-Clyde Consultants in 1994. Jim then worked as a Process Engineering Consultant at HydroQual from 1996 to 1997, where they led engineering and design efforts on various projects. From 1997 to 2000, Jim served as a Senior Process Engineering Consultant at ESI Engineering Services, managing design teams and directing multi-million dollar projects.

Jim then transitioned into the consumer goods industry, joining General Mills in 2002. Jim held various marketing roles within the company, including Associate Marketing Manager for Fruit Gushers and Dunkaroos, and Senior Associate Marketing Manager for Bakeries and Foodservice. During their time at General Mills, Jim led successful product launches and promotions, resulting in increased volume and profitability for the company's brands.

In 2005, Jim joined 8th Continent, LLC, a subsidiary of General Mills, as a Senior Associate Marketing Manager for 8th Continent Soymilk. There, they led cross-functional teams and launched new products in record time.

Jim rejoined General Mills in 2006 and held senior marketing positions within the company. As a Senior Marketing Manager, they successfully managed the Fiber One, Wheaties, and Total Cereals brands, doubling profitability and leading targeted marketing efforts. Jim also played a key role in the growth and expansion of the Cereal Bars portfolio, winning the 2012 Champions Award for Fiber One Brownies.

In 2014, Jim transitioned to Cardiovascular Systems, Inc., where they held several leadership roles. As the Director of Market Expansion, they evaluated new product opportunities and developed a limb salvage program to reduce amputations. Jim later became the Director of Peripheral Marketing, leading a turnaround in the Peripheral Arterial Disease business and launching new innovative devices. Most recently, they served as the Senior Director of Digital Marketing Transformation and Customer Communications, focusing on delivering targeted and personalized customer communications and implementing new digital infrastructure.

Overall, Jim Wilson has a proven track record of success in marketing, product management, and engineering roles across various industries.

Jim Wilson attended Lenape High School, but the dates of their enrollment are not specified. After graduating from high school, they pursued a Bachelor of Science degree in Chemical Engineering from Columbia University, where they studied from 1990 to 1994. Later, Jim obtained a Master of Business Administration (MBA) degree in Marketing and Finance from the UCLA Anderson School of Management, where they studied from 2000 to 2002.

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