Dawn Reid

Dawn Reid is a seasoned professional with extensive experience in advertising and marketing, currently serving as VP of Advertising Partnerships at Cardlytics since September 2022. Previously, Dawn held the position of Brand Proposition Manager at John Lewis & Partners from January 2022 to September 2022. Earlier roles include Commercial Account Director at SG Digital from July 2020 to September 2021, where responsibility encompassed commercial strategy and marketing execution. Dawn's tenure at dunnhumby spanned nearly a decade, featuring roles such as Media Director Tesco and BzzAgent UK Country Lead. Notable achievements include leading media strategies for Tesco, enhancing brand engagement through influencer marketing, and developing innovative media planning tools. Dawn's career began at Blueprint Media and continued through various roles at Redwood and Vitality Publishing, building a solid foundation in advertising and client management.