Naaz Nichols

Naaz Nichols currently serves as the CXO at Care.com since September 2023. Prior to this, Naaz worked as a Marketing Consultant at ZANZAR Marketing, where strategic digital marketing plans were developed for both B2C and B2B clients, including entities in travel, ecommerce, and non-profit sectors. Naaz has held significant roles at HBO Max, progressing from Vice President of Growth & Revenue to SVP of Retention & Editorial, focusing on customer retention strategies and content curation. Additional experience includes serving as Chief Marketing Officer at Avantax Wealth Management, Vice President of Customer Experience at Academic Partnerships, and various leadership positions at Expedia Group, Nokia, Match.com, and Northwest Airlines. Naaz holds an MBA from the SMU Cox School of Business and a BA from The University of Texas at Austin.