Silvia Cunha

Silvia Cunha is an experienced professional in data analysis and business intelligence, currently serving as the Manager of Data and BI at Care to Beauty since June 2022. Prior to this role, Silvia held positions as a Senior Data Analyst and Data Analyst at Sonae MC, where responsibilities included CRM data management, customer targeting, advertisement optimization, and operational automation in support of the Loyalty Card program. Silvia's earlier experience includes working as a Credit Risk Technician at BPI, focusing on decision support reporting for credit risk assessment, and participating in research at CMUP on optimizing cargo container space allocation. Silvia holds a Short Master in Business Intelligence from Universidade Portucalense, a Master’s Degree in Applied Mathematics from Faculdade de Ciências da Universidade do Porto, and a Licentiate degree in Applied Mathematics from the same institution.