Krista R

Krista Robertson is an accomplished digital marketing professional with extensive experience in developing and executing strategic marketing initiatives. Currently serving as the Director of Digital Strategy at Roper St. Francis Healthcare since August 2008, Krista is responsible for overseeing the healthcare system's digital marketing communications strategy to support its growth objectives. Previous roles include Manager of Digital Innovation and Manager of Interactive Marketing, where Krista developed enterprise-wide strategies for digital assets, managed SEO and SEM initiatives, and utilized analytics to inform marketing decisions. Earlier career experiences as Marketing Director at the New Orleans Jewish Community Center and Marketing Coordinator at East West Resorts underscore Krista's capability in public relations, marketing campaign management, and content development. Krista holds a BA in International Studies from the University of South Carolina.