Mohannad Baig

Mohannad Baig is an experienced social media strategist with a robust background in community management and digital marketing. Currently serving as Associate Director of Social Media Community Management at Careem since September 2016, Mohannad has developed integrated online communication programs that enhance brand growth and customer engagement. Previous roles include Head of Social Media and Community Management and Global Community Management Manager, where responsibilities encompassed crafting marketing strategies across various regions, overseeing social media accounts, and analyzing consumer behavior to drive market opportunities. Mohannad's earlier experience includes account management and senior social media roles at DMN Advertising, Alsayegh Media, and The Brand Bees, coupled with a foundational role in quality management at The Thought Factory DMCC. Mohannad holds a Bachelor of Arts in Mass Communication from the American University in Dubai.