Noshin Ahmed is an accomplished marketing professional with extensive experience across various esteemed companies. Currently serving as Associate Director at Careem since March 2022, Noshin previously held the position of Senior Marketing Manager at English Biscuits, where responsibilities included brand marketing and strategic planning. Prior roles at Unilever Pakistan Ltd. involved managing haircare brands and driving significant sales growth, while earlier positions included assistant brand management in surface care and ice cream categories. Noshin's career began as a business development analyst at Philip Morris and includes a strong educational background with an MBA in Marketing from Lahore University of Management Sciences and a BBA in Marketing from IBA Karachi.