Sally Senada

Sally Senada, PMP, is an accomplished professional in customer experience and quality, currently serving as the Associate Director of Care Quality at Careem since September 2017, with a history of progressively responsible roles including Global Head of Care Quality and Customer Experience Senior Manager. Previously, Sally spent over 12 years at Vodafone, where responsibilities included leading customer experience journey mapping, overseeing customer experience excellence programs, and managing digital product strategies. Sally holds a Bachelor's degree in Pharmacy from University of Pharmacy and has demonstrated expertise in enhancing business models, improving NPS metrics, and executing corporate strategies across various functions.