Greg Barber

Director of Experience & Market Research

Greg Barber is a leader in experience innovation with a robust background in customer and employee experience across several prominent organizations. They have held roles such as Director of Experience & Market Research at CareFirst BlueCross BlueShield since 2024 and served as Director, Enablement Strategy & Operations at apree health from 2022 to 2024. Previously, Greg worked as Principal, Platform Experience & Strategy at Mercury Healthcare and as a Senior Advisor for Member Experience at CVS Health. They also possess a Master of Liberal Arts in Extension Studies, Management from Harvard University.

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Nashville, United States

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