Sydney Mikel Pearsall

Sydney Mikel Pearsall is a Senior Business Intelligence Analyst specializing in Marketing at CareFirst BlueCross BlueShield since November 2021, focusing on data analytics and the creation of data visualizations to support business initiatives. Prior roles include positions as a Digital Marketing Session Lead at Udacity and a Digital Marketing Instructor at Promineo Tech, along with experience as a Marketing Data Analyst at Bind Benefits and a Senior Digital Analyst at marriner marketing. Possessing a Master of Science in Marketing from Georgia State University and dual Bachelor of Arts degrees in Public Relations & Advertising and Textiles and Apparel Studies from Delaware State University, Sydney has a strong foundation in marketing strategy, data analysis, and digital optimization, leveraging tools such as PowerBI, Google Analytics, and DOMO throughout a diverse career in digital marketing and analytics.