Kevin Sheldon

Chief Operating Officer at CareJourney

Kevin Sheldon is the current Chief Operating Officer at CareJourney. Prior to that, they were a co-founder of Equate Analytics, a digital marketing company focused on connecting high-intent consumers with health insurance agents. At Equate, Kevin spearheaded audience development, product development, site monetization strategy, and recruiting efforts; growing the company from no revenue in 2013 to over $5M in revenue in 2015 and reaching profitability in under 15 months. The company's consumer marketing efforts registered over 2M interested consumers, resulting in hundreds of thousands of sold policies. Kevin drove a 400% ROI to our outside investors before merging the business into CareJourney.

Kevin has also served as a Trustee on the RIT Board of Trustees and as a Board Member and Past President of the RIT Alumni Association Board of Directors. Kevin has also held positions as Vice President of Audience Development at AOL and Senior Director of Distribution Strategy and Analysis at AOL.

Kevin Sheldon has a Master of Business Administration from the University of Rochester - William E. Simon Graduate School of Business Administration and a Bachelor of Science in Business Administration from Rochester Institute of Technology. Their field of study is Competitive and Organizational Strategy and their concentration is Management Information Systems (MIS). Kevin also has a minor in Economics.

Some of their coworkers include Deepika Kumar - Chief Marketing Officer, Aneesh Chopra - President, and Al Vega - Head of Sales. Their manager is Dan Ross, CEO.


  • Chief Operating Officer

    Current role

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