Kristen Goldberg

Kristen Goldberg currently serves as Vice President of Brand & Marketing at Caribou Coffee, a position held since March 2025. Prior to this role, Kristen was Senior Director of Brand Marketing and Planning at Shutterfly, Inc. from May 2020 to August 2024, where responsibilities included leading marketing strategies for revenue growth and customer acquisition. Kristen also served as Director of Consumer Engagement and Marketing Communications at Aveda from November 2019 to May 2020, focusing on omni-channel consumer engagement strategies. Other notable experiences include the role of Global Marketing Director at ADEN & ANAIS LIMITED and Director of Marketing at Dunn Brothers Coffee, emphasizing brand positioning and national marketing strategies. Kristen holds a BA in Public Relations and Public Policy from the S.I. Newhouse School of Public Communications at Syracuse University.