Jailan El-Rihany

Chief Marketing Officer at carinawear

Jailan El-Rihany has a diverse range of work experience in marketing and advertising. Jailan most recently served as the Chief Marketing Officer at Carina Wear, a position they have held since February 2020. Prior to that, they worked as the Marketing Director at Carina Wear from August 2017 to July 2019.

Before joining Carina Wear, Jailan held the role of Regional Marketing Manager at Apparel Group from January 2016 to March 2017. In this position, they were responsible for handling the Marketing Department for the GCC region for CHARLES & KEITH and Pedro, and they played a key role in planning and executing local and regional strategic marketing activities.

From October 2014 to December 2015, Jailan worked as the Marketing & PR Manager - Fashion Division at Nile Projects & Trading Co. Jailan held executive responsibilities in addressing strategic marketing and public relations, including brand positioning, media relations, and market share. Jailan managed and developed strategic marketing plans for seven fashion brands in Egypt and Jordan.

Prior to that, Jailan held the role of Local Marketing Head - Senior Marketing Specialist at Azadea Group from December 2011 to August 2014. In this managerial position, they handled and worked on a diverse portfolio of 16 brands in the Fashion, Home Accessories, and Food & Beverage sectors. Jailan tailored and localized marketing activities to serve the Egyptian market and business objectives while aligning with regional strategies.

Jailan also gained experience in the digital marketing field as a Media Account Manager at Yahoo! from July 2011 to November 2011. In this role, they developed communication plans utilizing digital platforms, launched and booked media plans, and dealt with EU markets and their advertising protocols.

Additionally, Jailan has worked as an Account Manager at Marketing Mix Consulting and Creative Lab Advertising from September 2009 to July 2011, and as an Account Executive at Leapfrog Advertising and Event Management from August 2008 to August 2009.

Overall, Jailan El-Rihany has a strong background in marketing and advertising, with a focus on strategic planning, brand positioning, and executing marketing campaigns across various industries and markets.

Jailan El-Rihany completed their Bachelor's degree in Mass Communication/Media Studies from Misr International University from 2004 to 2008. Prior to that, from 1998 to 2004, they attended Modern Education Schools where they completed their IGCSE from 2001 to 2004. No field of study was mentioned for their IGCSE.

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