Carina Traa

Carina Traa is an experienced professional currently serving as Program Manager for Digital Business Innovation at ZEISS Group since July 2022. Prior to this role, Carina held several positions at Alfred Kärcher SE & Co. KG, including Innovation Consultant and International Key Account Manager, focusing on key account management and channel development in food retail sales from October 2014 to July 2022. Carina's career began as a Trainee in Retail Sales at Alfred Kärcher GmbH & Co. KG from October 2011 to September 2014, following academic achievements that include a Master of Science in Innovations- and Technologiemanagement from the German Graduate School of Management and Law (GGS) and a Bachelor of Arts in BWL-Industrie from Baden-Wuerttemberg Cooperative State University (DHBW).