Felix Neugebauer

Felix Neugebauer currently serves as the Head of Brand Intelligence and Brand Experience Partner at ZEISS Group, with a focus on brand strategy and management since May 2018. In addition, Felix Neugebauer is a University Lecturer in Strategic Brand Management at Hochschule Neu-Ulm and a Brand Strategy Consultant, providing expertise on various brand-related projects for start-ups and family-owned businesses. Previous roles include Lead Brand Management & Communications at dormakaba, where responsibilities encompassed brand strategy, brand architecture, and corporate design, and Brand Consultant at Brand Trust GmbH, focusing on strategic development for numerous B2B and B2C brands. Felix Neugebauer holds a Bachelor of Science and a Master of Science in Management from EBS Universität für Wirtschaft und Recht and has completed systemic coaching training at Coaching Akademie Berlin.