Michael Reineck

Michael Reineck is an experienced professional in digital performance marketing, specializing in web analytics, data analytics, and tracking. Currently serving as Senior Digital Performance Marketing Manager at ZEISS Group since April 2019, Michael has held various roles including Senior Online Conversion Manager and Online Conversion Manager. Prior to ZEISS, Michael worked at netzeffekt GmbH, where titles included Data Analytics & Tracking Specialist and Deputy Head of Affiliate. Additional experience includes positions at Zieltraffic AG, be2, Cirquent GmbH, and academic roles at the University of Cape Town. Michael holds a Bachelor of Business Science with Honours in Information Systems from the University of Cape Town and a Matric and Abitur from Deutsche Internationale Schule Kapstadt.