Anna Högele

Anna Högele is a seasoned marketing professional currently serving as Senior Marketing Manager at ZEISS Medical Technology since February 2023, where responsibilities include developing comprehensive marketing strategies throughout the customer journey and product life cycle for the medical service sector. Previously, Anna held various roles at ZEISS Industrial Metrology, including Marketing Manager for X-Ray and Services, as well as Global B2B Campaign Manager at Friday Media Group, focusing on digital media initiatives and product re-launches for the boating industry. Anna's experience also includes marketing responsibilities at Ferrero and Accenture. With a Master of Science in Marketing/Management from the University of Münster and further education from Radboud University and Goethe University Frankfurt, Anna brings a robust academic background to the marketing field.