Carine Demange

Regional Procurement Category Manager - Marketing And Sales at Carlsberg Group

Carine Demange is a seasoned procurement professional with extensive experience in marketing and media management. Currently serving as Regional Procurement Category Manager for Marketing and Sales at Carlsberg Group since April 2019, Carine oversees a budget of €20 million across France, the UK, and Switzerland, focusing on category sourcing strategies, sourcing projects, and supplier relationship management. Prior experience includes a decade at Coty as Global Procurement Manager, managing significant budgets in consumer marketing insights and media, alongside roles at BEAUTE PRESTIGE INTERNATIONAL, ZenithOptimedia Group, and MPG - Havas Media, where foundational skills in media strategy development and execution were honed. Carine's educational background includes a Bachelor's degree in Marketing from ISSEC Paris and a BTS in Commercial Action from the Chambre de Commerce et d'Industrie de Versailles.

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Carlsberg Group

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The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Their flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe.


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