Jenny Syddall

Jenny Syddall is an experienced analytics and market research professional with a career spanning over two decades. Currently serving as the Director of Group Insights & Analytics at Carlsberg Group since June 2018, Jenny has been instrumental in supporting strategic planning and rolling out new initiatives globally, managing a centralized market database, developing data tools in Power BI, and enhancing the capabilities of the global insights community. Prior roles include Senior Market Research & Analytics Manager at Duracell, where strategic growth opportunities for retail customers were identified, and various positions at Procter & Gamble, contributing to key components of the Duracell business model and driving retail advantage in Europe. Jenny's career also includes positions at Kellogg's Australia, UKTV, Del Monte Foods, Somerfield Stores Ltd, and TNS. Jenny holds a Bachelor's Degree in Geography from the University of Birmingham.