Marcela Wiwe

Marcela Wiwe is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various companies. Currently serving as a Board Observer at Mikkeller since January 2024, Marcela has held significant roles at Carlsberg Group from April 2017, including Vice President Marketing Denmark and Group Strategy Director. Previous experience includes positions at RB, where responsibilities encompassed managing the Scholl brand for the Nordic region and overseeing a diverse portfolio of home and hygiene brands. Additional roles at L'Oréal involved managing high-profile beauty brands in Scandinavia, while earlier positions at Sephora and IKEA provided foundational marketing and operational insights. Marcela holds an MBA from Lund University and an Erasmus degree from WU Vienna.