Nikola Maravić

Nikola Maravić is a seasoned marketing professional with extensive experience in the beverage and tobacco industries. Currently serving as the Senior Director of Global Marketing at Carlsberg Group since April 2012, Nikola has played a crucial role in shaping the strategy and acceleration plan for the company's super premium international brand portfolio. Prior roles at Carlsberg Group include Global Marketing Director and Director of the Alcohol-Free Beverage Portfolio, showcasing a strong focus on driving profitable growth across various segments. Previously, Nikola held multiple positions at British American Tobacco from 2004 to 2012, including Retail Planning & Communication Manager for South East Europe, demonstrating expertise in retail segmentation and trade strategies. Nikola's educational background includes a Bachelor of Science and a Master of Science in Economics from the University of Belgrade.