Joanna Christina Toledo Tinio (She)

Tina is the Business Development Director of CARMA Philippines, where she leads strategic partnerships and drives growth across high-impact sectors—including government agencies, NGOs, finance, hospitality, automotive, and major conglomerates. With a strong background in communications, media intelligence, and client relations, she brings a sharp, data-driven mindset to helping brands monitor media narratives, decode public perception, and safeguard their reputation at scale.

Prior to CARMA, Tina served as Business Development Manager at Media Meter Inc., a local media monitoring firm. There, she led strategic bids and client acquisition efforts—working closely with government agencies and top-tier private sector clients. Her work helped shape the local media intelligence landscape and earned her a reputation for building long-term, trust-based partnerships.

Since joining CARMA in December 2023, Tina has been instrumental in expanding the company’s presence across the Philippines and the broader APAC region. She is widely recognized for her executive presence, empathy-driven leadership, and ability to connect meaningfully with C-level stakeholders—consistently anchoring her work in real business outcomes and actionable insights.

In recognition of her outstanding contributions, Tina was named:

CARMA Ambassador

APAC Business Development Director of the Year

Marketer of the Year (2024)

These honors reflect her leadership momentum and pivotal role in regional growth.

Most recently, on May 15, 2025, Tina received the Director Excellence Award at the Annual News Group International (NGI) and Global Recognition Awards, held at Palazzo Versace in Dubai. Selected from over 700 employees across 23 countries, she was one of only 75 global awardees—and the first full-blooded Filipino to be recognized for pioneering and scaling CARMA’s Philippine operations. Her win marks a historic milestone for both the company and the region.