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Fred Cross

Director Of Product Management

Fred Cross is an accomplished product management professional with extensive experience in leading digital commerce solutions and customer experiences across various industries. Currently serving as the Director of Product Management at CarMax since May 2015, Fred is responsible for developing enterprise capabilities that enhance digital commerce, focusing on areas such as customer identity management, unified commerce systems, and fraud detection. Prior to CarMax, Fred held multiple leadership roles at Capital One, where significant contributions were made to Big Data initiatives and agile project management. Previous experience includes product management at SunTrust and AOL, where Fred was instrumental in strategizing e-business applications and managing product lifecycles. Fred holds a degree in Business Marketing from Longwood University, earned between 1998 and 2002.

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