Meghan Powers is an accomplished marketing professional with extensive experience in web analytics and digital strategy. Beginning with a Bachelor of Business Administration in Marketing from The College of William and Mary, Meghan held roles at Tredegar Film Products as a Marketing Analyst and ATIS as an Assistant to the Business and Technology Group. Meghan's trajectory continued at SIRIUS XM Radio, where responsibilities expanded from eCommerce Manager to Senior Web Analytics Manager, focusing on comprehensive web analytics reporting and implementation using Adobe Analytics. Meghan returned to CarMax, where currently serving as Senior Manager of Web Strategy, leading a cross-functional team to optimize digital data capture and enhance web analytics capabilities, managing multiple analytics tools.
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