Jeffrey Pierce

Jeffrey Pierce has extensive work experience in the fields of cycling, marketing, and executive leadership. In their most recent role as Chief Executive Officer at Carmichael Training Systems, they are responsible for the overall management and strategic direction of the company. Prior to that, they served as the Director of Elite Athletics at USA Cycling, where they led the development and implementation of high-performance plans for road and track athletic programs.

Before their time at USA Cycling, Jeffrey founded Kaha Performance LLC, where they created and executed individual cycling and coaching performance plans, analyzed and utilized data for organizational needs, and provided support with logistics, recruitment, and development. Jeffrey also held various marketing roles at T-Mobile, including Senior Marketing Manager and Director, where they focused on channel strategy, consumer insights, and optimization of unit economics.

Jeffrey's earlier experience includes serving as the Vice President of Athletics at USA Cycling, where they directed high-performance competition programs, coached education programs, and developed long-range plans. Jeffrey also worked as a Senior Manager of Marketing at Schwinn GT Corp., where they managed marketing properties, secured sponsorships, and developed marketing programs.

Overall, Jeffrey Pierce has a diverse background in cycling, marketing, and executive leadership, with a proven track record of driving high-performance and achieving strategic goals.

Jeffrey Pierce obtained a Bachelor of Arts degree in Business Management, with a focus on Materials and Logistics Management, from Michigan State University.