Carnivore Meat Company
Michael Wood is an experienced executive in the pet food industry, currently serving as Chief Operating Officer at Carnivore Meat Company since October 2024. Prior to this role, Michael was the Senior Vice President of Supply Chain at Natural Balance Pet Foods Inc from 2021 to 2024. Michael also held the position of Executive Vice President of Operations at Sow Good from 2020 to 2021. Earlier in their career, Michael served as Vice President of Procurement & Logistics at Merrick Pet Care, Inc. from 2007 to 2020, where valuable expertise in operations and supply chain management was developed.
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Carnivore Meat Company
Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Located in Green Bay, Wisconsin, the company’s rapidly growing brand Vital Essentials® is distributed to over 6,000 national retailers, 14 international markets and available online on several platforms. Carnivore Meat Company is the most tenured raw pet food maker in the country. They constantly innovate new products, techniques, and technology to expand access for raw pet food retailers and consumers. With their expertise and support, they know the Vital Essentials brand can help raw pet food providers reach new levels of success. Lanny Viegut, their hands-on CEO, is committed to the well-being of pets and under his leadership, Carnivore has been awarded with the Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award and inclusion in the Inc 5000 Fastest Growing Private Companies. Carnivore Meat Company is proud to be backed by Arbor Investments – a partnership that will improve the ways Vital Essentials can serve its customers.