Simona Vimercati

Simona Vimercati has extensive experience in brand and category management, primarily at Carrefour Italia since May 2007, where current responsibilities include managing product categories, supporting marketing initiatives for new product launches, and defining packaging for an assortment of products. Previous roles at Carrefour include Category Manager for Organic and Free From Products, Yogurt and Milk, and Fragrance categories, as well as Junior Category Manager. Early career experience includes positions as Junior Product Manager at Henkel Italia and VIVISOL SRL, where focus areas involved product launch processes and marketing operations. Simona Vimercati holds a Bachelor’s degree in Marketing, Corporate Communication, and International Markets from Università degli Studi di Milano-Bicocca.