Simon Frederick is an experienced professional in digital product management and optimisation, currently serving as the Founder of Pardasa since September 2021. Additionally, Simon has been a Product Manager - Optimisation at Carrefour since January 2019 and a Director at Deep Dive Digital since September 2016. Previous roles include Product Manager - Optimisation at Royal London, Insight & Optimisation Manager at EE, and Digital Optimisation roles at SSE plc and Time Inc. UK. Simon's expertise encompasses managing A/B testing, improving digital customer journeys, and developing optimisation strategies. Simon holds a BSc in Multimedia Computing & Music Technology from the University of the West of England.
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