Martin Schoonhoven is an experienced executive with a robust background in finance, consulting, and entrepreneurship. Currently serving as a Non Executive at both Carrière Uitzendbureau and HappyNurse, and as the Founder of HOY, Schoonhoven emphasizes the importance of strategy execution in achieving results. Previous roles included CFO at Staffing Associates, where effective franchise models were developed, and CEO of Decos India, overseeing a significant software development team. With expertise in start-ups, social enterprises, and financial management, Schoonhoven holds a Dutch CPA and has completed the Global CEO Program at IESE Business School. Their career demonstrates a commitment to innovation, paperless solutions, and efficient operational strategies across various sectors.