Yeow Chong Poh is a seasoned professional with extensive experience in HR Employer Branding and Communications, currently serving in this capacity at Carro since April 2024. Prior to this, Yeow held similar roles at myTukar and TNG Digital Sdn Bhd, where responsibilities included crafting and executing strategies for employer branding, HR communications, and employee engagement. Key achievements include content development and a successful LinkedIn growth strategy resulting in over 220% follower increase within one year at TNG Digital. Yeow's background also encompasses marketing communications roles at Aladdin Group, Protemp Group, and various creative positions in advertising, including a senior copywriter role focused on campaigns for major clients. Educational qualifications include a Bachelor of Arts in Media Arts from Deakin University and an Associate's Degree in Advertising & Marketing Communications from Limkokwing University of Creative Technology.