Carla Holleran

Carla Holleran has over 16 years of experience in marketing automation, email marketing, and communications. Carla began their career in 2004 as a Designer for the Betsy Knapp Instructional Technology Internship. In 2005, they worked as an Intern for Global Business Network, where they collaborated with senior practitioners on evaluating and updating an interactive scenario-planning product. From 2007 to 2011, they were a Marketing and Communications Associate and Project Coordinator at the Great Place to Work Institute, Inc. During this time, they closed over $90,000 in sponsorship sales for the 2009 Great Place to Work(r) Conference, managed client and vendor communications, and researched thematic trends at great workplaces. From 2011 to 2014, they worked as a Senior Lifecycle Marketing Specialist at eHarmony.com, where they designed and automated promotional and lifecycle email marketing campaigns and timelines. Carla then worked as a Senior Manager, Email Marketing at MyLife.com from 2014 to 2015. In 2015, they worked as an Email Marketer at BeenVerified.com, where they developed automated email campaigns based on user activity, built reporting dashboards to monitor email and revenue metrics, and enabled constant testing and iteration. Finally, they currently work as the Director, Marketing Automation at Carrum Health since 2021.

Carla Holleran received their Bachelor of Arts in Sociology and Latin American Studies from Wellesley College in 2006. In 2013, they began attending General Assembly for Front-End Web Development.