Natasha Gupta

Natasha Gupta is an experienced User Acquisition and Monetisation Manager, currently working at Carry1st since March 2022. With a strong background in digital marketing and project management, Natasha has held similar roles at TapNation and Adikteev, where responsibilities included managing substantial marketing budgets, developing ROI-driven strategies, and analyzing data for campaign optimization. Prior experience includes roles at Coty and Estée Lauder, focusing on digital marketing strategies and content creation, as well as positions at Schneider Electric and Smytten, where Natasha contributed to lead management and consumer acquisition initiatives. Natasha holds an MSc in Marketing and a Master in Management from EDHEC Business School, alongside a Bachelor of Arts in English Language and Literature from Gargi College.