Luis Enrique Yanes Pinto

Chief Marketing Officer at Carryt

Luis Enrique Yanes Pinto has had a long and varied career in marketing, business development, communications, and public relations. Luis Enrique'swork experience began in 1989 as a Senior Advisor for Advertising, Marketing, Communications, and Institutional Development at PDVSA Petróleos de Venezuela S.A. In 2003, they became the Manager of Communications and Relations at CONAPRI, where they developed and improved the communications platform. From 2005 to 2013, they worked at IESA Business School as the Director of Communications and Institutional Development, where they were responsible for the strategic plans of image, communication, marketing, and promotion of the national and international IESA brand. In 2014, they became a Visiting Professor for Executive Education at IESA Business School, teaching Crisis Management and Corporate Communications. In 2015, they were a Visiting Professor for Escuela de Gobierno y Transformación Pública at Tecnológico de Monterrey, and an Associate Senior Consultant at e-Kontrol Supply Chain Integrators & Consultants, where they provided strategic support to e-kontrol clients in Mexico and Central America. From 2015 to 2016, they were Business Development and Client Services at Speyside Corporate Relations, where they drove New Business efforts on the Mexican market. Since 2016, they have been the Marketing & Business Development Manager at Carryt, where they plan and executes the marketing strategy for the Mexican and Colombian markets, and supports the commercial area of the company for the development of new business.

Luis Enrique Yanes Pinto's education history includes a Bachelor of Social Communication from UCAB - Universidad Católica Andrés Bello from 1983 to 1988, as well as an Executive Education from IESA from 1999 to 2012, focusing on Advertising, Marketing, Strategic Planning, High Performance Teams, and Organizational Coaching. Additionally, they completed the PAG Advanced Program in Management at IESA in 2007 and 2008.

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  • Chief Marketing Officer

    August, 2016 - present