Luis Cova Rivas

Luis Cova Rivas is an experienced communications professional with a background in corporate communications and integrated marketing. Currently serving as the Coordinador de Prensa y Comunicación at Minerven since December 2022, Luis has also held various roles at Handbook Oficial since August 2018, including Representante de servicio al cliente and Social Media Manager. Additionally, Luis has contributed to Drive Away Auto Sales and several other automotive companies since early 2021, focusing on appointment scheduling and lead generation. Prior experience includes working as a Comunicador social corporativo at CENTURY 21®, where responsibilities involved defining communication policies and analyzing organizational communication strategies. Luis holds a degree in Comunicaciones Corporativas y Comunicaciones Integradas al Mercadeo from UCAB - Universidad Católica Andrés Bello, completed in 2019.