At Carter Fleet, we believe that the old ways are the best. Named after the place our founder Salman Shaheen first worked as a journalist – Carter Lane off Fleet Street, the traditional heart of the British press – our connections with journalists remain our lifeblood. It’s the reason reporters and editors at every major media outlet on the planet pick up the phone to us. It’s how we know how to tell your story. And it's what makes us one of the best PR firms in the world.

We are highly selective in the clients we choose to represent. We represent good people and good organisations who are doing good things, and we give them an unparalleled global platform to maximise their impact – and look good. 

The secret to our success is being on the ground and knowing everyone. Our global team of nearly 50 best-in-their-class PR experts are based in every major media market on Earth, and they are in regular contact with every major journalist in their jurisdiction.

“Salman stands out as a true powerhouse and maverick in the field of public relations. What makes him exceptional is his remarkable ability to navigate the complexities of long-standing organisations, deeply understanding their inherent dynamics and core strengths. He then masterfully translates this knowledge into modern, innovative, and highly effective communications strategies that resonate in today's fast-paced media landscape. Beyond his strategic prowess, Salman possesses an unparalleled network and expansive reach. This allows him to consistently deliver outstanding results, often achieving what seems impossible. He has a knack for pulling a ‘rabbit out of the hat’ with impressive regularity.”

-Mayank Dhingra, Director & Global Head - Education Business and Strategy, HP

“Salman Shaheen and his global team took coverage of one of our flagship initiatives to the next level, with stories in some of the world’s biggest media outlets."

-Stuart Woollford, Director of Group Brand, AIA Group

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