Cartera
Dianna Barnett has extensive work experience in various roles and companies. Dianna started their career in 2000 as a Senior Project Manager at Endeca, where they worked until 2005. From 2005 to 2006, they served as an Engagement Manager at IDC. Following this, they joined ChoiceStream as a Product Manager from 2006 to 2010. Dianna then worked at Art Technology Group as a Product Manager from 2010 to 2011. Dianna subsequently joined Cartera - A Rakuten Company in 2011 and held positions such as Senior Product Manager (2011-2015), Senior Manager of Website Optimization (2015-2016), and Director of Website Optimization (2016-2023). Currently, they are serving as the Director of Growth Marketing at Cartera.
Dianna Barnett attended Boston College from 1996 to 2000, earning a Bachelor of Arts degree in English and Sociology. In addition to their undergraduate education, they obtained two certifications: "Heuristic Analysis Frameworks for Conversion Optimization Audits" from the CXL Institute in August 2019 and "A/B Testing Mastery" from the same institution in February 2018.
Cartera
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We make shopping more rewarding. Cartera partners with leading companies who offer their customers loyalty programs. We then give their customers a chance to earn even more of the miles, points or cash back they want by shopping with over 1,000 retailers they already know and love. From major airlines to top banks, our partners are highly respected companies who use loyalty programs to reward their customers. We strengthen these relationships, and keep our partner's brand ever-present, by offering their customers even more ways to earn rewards through Cartera-run, partner-branded websites. In January 2017, Cartera Commerce was acquired by Ebates. Ebates is a leading loyalty marketplace where shoppers can buy millions of products from over 2,000 major retailers and earn cash back on every purchase. Since its launch in 1999, Ebates members have earned nearly $1 billion in rewards and saved billions more by taking advantage of coupons, free shipping, and other promotions offered to Ebates members. Because shopping with Ebates is hassle-free—no fees, no forms and no gimmicks—the company has attracted over 20 million savvy shoppers from around the world who earn cash back on everything from apparel and beauty to travel and sporting goods, both online and in-store. The San Francisco headquartered company was founded in 1998 and acquired by Rakuten, Inc. in 2014.