Barbara Baissat

Barbara Baissat has a diverse and extensive work experience in the luxury goods industry. Barbara started their career at Boucheron as a Visual Identity assistant at the company headquarters from January 2010 to February 2011. Barbara then moved on to TUMI as a Visual Merchandising project manager for the EMEA subsidiary from February 2011 to February 2012. Barbara joined Piaget in February 2012 as a Trade Marketing manager for the French subsidiary until February 2016, and later became the Trade Marketing & Gifts manager at the headquarters from March 2016 to January 2020. Barbara also worked at Cartier, where they served as the International Care Services Senior Project Manager at the headquarters from January 2020 to August 2020, and as the Accessories Marketing & Development Manager at the headquarters from September 2020 to June 2022. Barbara returned to Piaget in June 2022 as the Icons Group Marketing Manager at the company headquarters until December 2023. Currently, they hold the position of Head of Marketing for Singapore & ASEAN at Cartier, starting in January 2024.

Barbara Baissat obtained their MBA degree in Luxury Brand Marketing and International Management from the Institut Supérieur de Marketing du Luxe in 2010. Prior to that, they completed their Master's degree in Information and Communication from the Université Paris Nanterre in 2009. In 2007, Barbara obtained their Licence degree in Aesthetic and Science of the Art from the University of Paris I: Panthéon-Sorbonne.