Frederick Routier

Frederick Routier is a seasoned professional in global communications and media with extensive experience in the luxury and beauty sectors. Currently serving as Senior Manager and Head of International Creative Communication Coordination at Cartier since April 2023, Frederick oversees the implementation of creative communication strategies while ensuring alignment with local market specifics. Previously, at Shiseido, Frederick held roles including Head of Global Communications and Media for Designers Fragrance Brands, where leadership was demonstrated in strategic coordination across multiple brands such as Narciso Rodriguez and Issey Miyake. Early career experience includes significant positions at Puig, OMD, and Universal McCann, focusing on media strategy development, digital transformation, and international coordination across diverse markets. Frederick holds advanced degrees from Columbia Business School, University of the Arts London, and Institut national des langues et civilisations orientales, with specializations in digital marketing, international studies, and Japanese studies.