Yarna Halton

Yarna Halton is a seasoned professional with extensive experience in brand partnerships and content management within the retail and media sectors. Currently serving as the Content and Integration Manager at Cartology since August 2025, Yarna leads commercial strategies for branded content across major retail media assets while focusing on revenue maximization and cross-functional integration. Previously, as Head of Brand Partnerships at Kiindred from April 2021 to June 2025, Yarna was responsible for strategic partnerships and campaign delivery for a parenting platform. Yarna held various roles at Scentre Group from November 2015 to November 2020, including Channel Integration Manager and Integrated & Digital Sales Manager, where responsibilities included market analysis and the development of digital sales strategies. Yarna's early career includes positions at Fairfax Media and Ernst & Young, showcasing a strong foundation in sales and account management.