Laura Brazinskaite

Laura Brazinskaite has a diverse work experience that spans over several years. Laura currently holds the position of Senior Business Data Analyst at CAS, where they have been since 2020. In this role, they have contributed to the generation of new business opportunities by utilizing customer analyses and advanced visualization techniques. Laura has also developed a decision tree model to identify predictors of higher profitability customers.

Prior to their current role, Laura worked as a Sr. Financial Analyst - Store Analytics at Justice from 2017 to 2020. In this position, they provided strategic insights and decision support by analyzing store, inventory, and customer data. Laura used various quantitative techniques and statistical methods, such as A/B testing and regression, to identify growth opportunities for the company. Laura also built analytic applications using tools like SAS and R.

Before joining Justice, Laura served as a Senior CRM Analyst at EXPRESS from 2014 to 2017. Laura'sresponsibilities included analyzing customer data to improve customer retention and loyalty. Laura used test and control techniques to measure the impact of marketing initiatives and analyzed the effect of outlet expansion on surrounding retail stores.

Laura also has experience as a Marketing Consultant/Founder at Videyah! from 2011 to 2014. Laura started an online video marketing start-up and managed a team of freelancers for client projects.

Laura'searlier work experience includes roles at HSBC from 2006 to 2011. Laura held positions such as Senior Business Information Analyst, Marketing Strategy Analyst, Product Analyst, and Marketing Specialist. In these roles, they conducted various analyses to improve call center forecasting, optimize direct mail campaigns, assess product performance, and manage direct mail programs.

Overall, Laura Brazinskaite's work experience demonstrates their expertise in data analysis, decision support, and marketing strategy.

Laura Brazinskaite completed their Bachelor of Business Administration (BBA) degree in Marketing from VILNIUS TECH - Vilnius Gediminas Technical University in the years 1998 to 2002. Later, they pursued a Master of Business Administration (MBA) degree in International Business and Marketing from the University of San Diego, which they completed from 2004 to 2006.

Additionally, Laura has obtained several certifications, including:

- Certified Data Scientist from DataCamp in December 2021.

- Intermediate Regression in R from DataCamp in December 2021.

- Introduction to Regression in R from DataCamp in October 2021.

- Introduction to Statistics in R from DataCamp in October 2021.

- Intermediate Data Visualization with ggplot2 from DataCamp in June 2021.

- Cleaning Data in R from DataCamp in April 2021.

- Supervised Learning in R: Regression from DataCamp in April 2021.

- Reporting with R Markdown from DataCamp in August 2020.

- Data Manipulation with dplyr from DataCamp in April 2020.

- Introduction to Writing Functions in R from DataCamp in March 2020.

- Sentiment Analysis in R from DataCamp in March 2020.

- Analyzing Social Media Data in R from DataCamp in February 2020.

- Visualization Best Practices in R from DataCamp in September 2019.

- Marketing Analytics in R: Statistical Modeling from DataCamp in August 2019.

- Interactive Maps with leaflet from DataCamp in March 2019.

- Machine Learning with Tree-Based Models in R from DataCamp in March 2019.

- Introduction to Machine Learning from DataCamp in February 2019.

- Cluster Analysis in R from DataCamp in January 2019.

- Correlation and Regression from DataCamp in January 2019.