Ivan Carmona

Ivan Carmona is an experienced professional in trade marketing and account management with a career spanning over two decades. Currently serving as the Director of On Trade & Trade Marketing at Casa Centinela since September 2022, Ivan previously held key positions at COSMICO TEQUILA and HEINEKEN MÉXICO, where significant accomplishments include implementing promotional strategies, managing substantial budgets, and optimizing trade marketing initiatives across diverse channels. Ivan's educational background includes a Marketing degree from Universidad del Valle de México and a Bachelor of Technology in Information Technology from Cecoe.