Eloy Mariaud

Director Of Ecommerce And Digital at Casa del Libro

Eloy Mariaud has extensive work experience in the field of eCommerce and digital management. Eloy started their career in 1997 as a Project Manager at Softtek, where they worked on various eCommerce projects for clients. Eloy then joined ELS Informática as an Internet Manager, where they remained until 2005. In 2006, they co-founded Ebatial and later worked as a Digital Project Director at TEQUILA / TBWA Advertising Agency. From 2007 to 2011, they served as a Digital Director at TBWA\\ Interactive, working with clients such as McDonald's and PlayStation. Eloy then joined NH Hoteles as the Director of eCommerce until 2014. In 2013, they co-founded Let'sApp, and from 2014 to 2018, they served as the Director of eCommerce at Imaginarium, where they led a team responsible for maximizing online sales across 12 markets. Most recently, they worked as the Executive Director, Digital at Douglas, a beauty care company, where they managed eCommerce and digital areas, including website activities and digital channels. In 2020, they joined Casa del Libro as the Director of Ecommerce and Digital.

Eloy Mariaud's education history is as follows:

From 1992 to 1996, Eloy studied Computer Science at Tecnológico de Monterrey, earning a degree in Computer Engineering.

In 1998 and 1999, Eloy pursued an MBA in Master Business Administration at Universidad Nebrija.

In 2015, Eloy completed a course in Technology Entrepreneurship at Stanford University.

In 2015 and 2016, Eloy studied Strategic Management and Innovation at Copenhagen Business School, focusing on Strategy Management, Strategy Formulation, and Strategy Implementation.

In 2016, Eloy attended Northwestern University to further enhance their knowledge of business and marketing by completing a program called Leadership Through Marketing.

In 2018, Eloy obtained a certification in Data Science Essentials and Analyzing and Visualizing Data with Power BI from edX, emphasizing Big Data.

In 2019, Eloy pursued another certification in Developing Big Data Solutions with Azure Machine Learning from edX to continue exploring the field of Big Data.

In 2022 and 2023, Eloy plans to pursue a Master's degree in Web3 and Metaverso at Metapro Academy, with a focus on Web3, Metaverso, and NFTs DeFi.

In addition to these formal educational experiences, Eloy also obtained a certification in Technology Entrepreneurship from Stanford University through NovoEd in September 2015.

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