Casall
Christer Stahl is an accomplished executive with extensive experience in the automotive and sports industries. Currently serving as Managing Director at RSA since January 2021, Stahl oversees the distribution of BYD and Maxus Cars in Finland. Stahl has been the Chairman of the Board for Casall AB since June 2009, leading companies in sportswear and gym equipment. Previous roles at BMW Group from July 2003 to September 2019 include CEO for Finland and Sweden, as well as President of MINI Northern Europe. Stahl also held senior positions at DaimlerChrysler and other automotive firms. Stahl earned a Bachelor of Business Administration with a focus on Marketing Strategy and General Management from Linköping University.
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Casall
Casall was founded by Carl-Axel Surtevall in 1980 and has grown to become the largest player in the Scandinavian training industry. Casall quickly positioned itself as an up and coming fitness brand in Northern Europe. When the first clothing line was born in a gym in 1984, it was a sign of things to come: a holistic training brand that was to be both visionary and innovative. CASALL PRO is an exclusive total supplier of gym equipment and heavier training tools as well as the official distributor of the world-leading fitness brand Matrix Fitness in Sweden and Norway. Our high performance line of equipment can be found in gyms all over Scandinavia and is known for its quality, forward thinking, and timeless design. CASALL SPORT stands behind our fashionable performance apparel line known for its uncompromising standards for design, functionality and quality that you can wear seamlessly for exercise and life. Not to forget our high quality and innovative equipment line known for its clean Scandinavian design that inspires you to have energizing and effective workouts at home, at work or anywhere. The key to our success is that we have always been at the forefront of technology and dare to explore new horizons, regardless of whether that is new products, training methods or taking environmental responsibility. Pioneering, Innovating, Forward-thinking; Casall is the holistic training brand of today, designed for a better tomorrow. CASALL.COM / CASALLPRO.COM